Make or Break Moments
JUNE 4, 2010
Share your examples here. I set up a Wordpress.com blog and with the exception of the $9.95 at Name Cheap to buy my name, it just cost me the time it took to put it together. So have your purchased your name as a URL? What have you done with it? I’d love any suggestions for how to make the site better.
Make or Break Moments
DECEMBER 16, 2009
Here is a perfect example of marketing driving the traffic and a sales person dropping the ball. We only get one chance at a first impression and Leslie’s first impression clearly isn’t positive in this example. It is not the job of the prospect to buy it is the job of the seller to sell.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Make or Break Moments
MARCH 15, 2010
In one example in the book the wise one man on the peak tells the story of a once great company: “When I was younger, I worked for a very large and famous company. I love this example. ’s new book Peaks and Valleys. ’s new book Peaks and Valleys. the young man asked. The point of the story is so simple.
Make or Break Moments
JULY 9, 2010
Apple is another example that Harvard Business Review wrote about in their article Reinventing your Business Model. is celebrating their 35th year in business. is celebrating their 35th year in business. How has your business evolved over the years? Have you looked at the possibility of reinventing what you offer your customers?
Make or Break Moments
JANUARY 27, 2010
Kindle is an example of working backward.&# Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. It is rare that a company begins its life or expands its offerings by first asking the customer what they want or need.
Make or Break Moments
JULY 13, 2010
His example is saying yes to keep food on the table. In Alan Alda’s book “Never Have Your Dog Stuffed… and other things I’ve learned,&# he talks about saying yes no matter what just to keep active in your industry.
Make or Break Moments
FEBRUARY 4, 2010
In the post, Why Customer Data is Essential for Effective Marketing – Especially for Your Customers Jean shares a personal example of how Disney and Chase bank missed the boat when it came to using the historical customer data they had on file.
Expert insights. Personalized for you.
100 
Let's personalize your content