No Pain, No Gain: Theragun Founder Jason Wersland on the Power of Word-of-Mouth Marketing
Success
OCTOBER 24, 2023
The ubiquity of the Theragun—an industry-defining home-massage tool from the wellness company now known as Therabody —makes it feel like this was an overnight success story. The invention of the Theragun In 2007, Wersland—a chiropractor who’s always had an entrepreneurial spirit—suffered a terrible motorcycle accident.
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