Getting what you pay for: How Amazon’s membership fee retains customer loyalty
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MARCH 24, 2014
Now Amazon has never raised the price of their premier rewards incentives since its conception in 2005, and the “thinkers” threatened members with a $40 increase, and then magnanimously acquiesced to only a $20 increase. The annual rate will be $99 when your membership renews on August 1, 2014. In the Jacksonville, Fla.
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