Master the Art of Re-purposing Your Work and You'll Save Multiple Hours - 50 Ideas To Get You Started
Stephanie LH Calahan
MAY 20, 2011
Marketing material is stripped of sales language, and the info becomes a blog post, which becomes a podcast, which becomes the soundtrack to a video made from PowerPoint slides which becomes a YouTube video which becomes content for the website. Bios from one-sheets are cut into manageable chunks and find a home in media pitches.
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