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What Is Blue Ocean Strategy?

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Kim and Mauborgne published their ideas in their 2004 book, Blue Ocean Strategy. A deep SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis may be one tool to employ. If the competition can routinely out-price and out-service you, you might invest more time and expense. And people are often resistant to change.

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Legendary Entrepreneur Naveen Jain Wants Nothing More Than to Change the Way Humanity Lives

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His goal is to digitize the human body by measuring the trillions of flora living in each person’s digestive tract, then analyzing that data using AI, then delivering completely customized solutions to whatever might be ailing that person. Plus, with every analysis, the entire process gets less expensive. Then $1,000.

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