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What Is Blue Ocean Strategy?

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Kim and Mauborgne published their ideas in their 2004 book, Blue Ocean Strategy. A deep SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis may be one tool to employ. If the competition can routinely out-price and out-service you, you might invest more time and expense.

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Legendary Entrepreneur Naveen Jain Wants Nothing More Than to Change the Way Humanity Lives

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Plus, with every analysis, the entire process gets less expensive. In 2004, a press release from InfoSpace on the matter said that, “On pre-trial motions submitted by the parties, the Court ruled that Messrs. Not so long ago, digitizing someone’s internal health would have cost a million dollars. Then it came down to $10,000.

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