What Is Blue Ocean Strategy?
Success
AUGUST 18, 2021
Kim and Mauborgne published their ideas in their 2004 book, Blue Ocean Strategy. A deep SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis may be one tool to employ. If the competition can routinely out-price and out-service you, you might invest more time and expense.
Let's personalize your content