How to Name Your Business
Success
JUNE 17, 2022
We rolled it out to the public in 2004. Sales rose by 23% in 2012. An explicit, familiar term worked best for us, because we were on a budget. The staffer who suggested the name explained: “You are targeted, you make a direct hit, you are impactful, and you insert a red peg to illustrate the strike and success.”
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