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Consumer Reports’ naughty and nice list for holiday shoppers

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Bean for their 100 percent product satisfaction guarantee. Orvis which offers a toll-free number without a complicated, automated menu system. Verizon Wireless for doubling to $350 the early termination fee if a customer cancels their smartphone subscription after the 30-day grace period. Publix offers some antibiotics for free.

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Service Untitled» Blog Archive » Perception is key to customer.

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Is perception much different when marketers and advertisers want us to believe in their products? I can’t help but notice the Maybelline mascara commercials promising lashes so lush and long that I can hardly wait to drive over to CVS and pick up the latest product. Is it realistic?

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