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Once Upon a Time in Marketing: The Power of Storytelling

Success

It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In In addition to being shown at industry events and trade shows, these customer story videos were emailed to new customers upon buying the insurance. Case Studies.

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Why Supporting Small Businesses This Holiday Season Is More Urgent Than Ever

Success

You can also search the hashtag #localbusiness on social media to find locally owned and operated shops near you, use Google or read on for some suggestions of small businesses, all with fewer than 40 employees, that offer some amazing products shipped nationwide. Photo courtesy of MOTSI. Number of employees: 4 Based in: Seattle.

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OMG! Could Technology be Ruining your Professional Reputation?

Tips From T. Marie

Clearly, e-mail communication has become a staple in the business world and social media is making leaps and bounds as well. Some companies have screened potential and current employees’ personal Facebook pages and individuals have even been fired for content posted on personal social media sites.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Fast forward to today and the abstract experiment is now a concrete treatise on the state of social media and marketing best practices as a whole. Read all about it and then order your copy. Three emails later, and they had named the book and set what they thought would be an impossible goal: 100 bloggers.

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Productive Networking: 22 Ideas to Organize Business Cards for Effective Followup

Stephanie LH Calahan

I put in as much info as I need to find that contact at a later date (name, company, title, industry, etc). Staple the cards into a little notebook, one card per page. I do as I advise people when I consult on business and social media etiquette. My Mac Mail is searchable and makes finding contacts easy. Booking Notebook.