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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. Perry’s story is broadcast via social media communications and by bloggers who are invited to try and review his products.

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Why Supporting Small Businesses This Holiday Season Is More Urgent Than Ever

Success

You can also search the hashtag #localbusiness on social media to find locally owned and operated shops near you, use Google or read on for some suggestions of small businesses, all with fewer than 40 employees, that offer some amazing products shipped nationwide. Richer Poorer. Photo by @maximova.ta/Twenty20.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Fast forward to today and the abstract experiment is now a concrete treatise on the state of social media and marketing best practices as a whole. Three emails later, and they had named the book and set what they thought would be an impossible goal: 100 bloggers. Read all about it and then order your copy.

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Using Kickstarter to Fund a Space Elevator

Small Business Labs

Long the staple of science fiction - a space elevator plays a role in the most recent Star Trek picture -the science behind the space elevator is real.   According to an article in TG Daily , the end goal is building a space elevator on the moon. After launching, a robot will climb the tether.

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Productive Networking: 22 Ideas to Organize Business Cards for Effective Followup

Stephanie LH Calahan

Staple the cards into a little notebook, one card per page. My goal now is to "connect" with one or two people and not "collect" from everyone! I do as I advise people when I consult on business and social media etiquette. And I recycle the actual cards so they don't become clutter. Booking Notebook.