The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business
Success
NOVEMBER 22, 2023
Originally launched 13 years ago as a campaign from American Express , the day is meant to inspire consumers to turn to their own communities for holiday gift shopping. Not only did it stick, but it became a profitable and pivotal day for businesses looking to their end-of-year profit goals.
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