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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Originally launched 13 years ago as a campaign from American Express , the day is meant to inspire consumers to turn to their own communities for holiday gift shopping. Not only did it stick, but it became a profitable and pivotal day for businesses looking to their end-of-year profit goals.

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Consumer Reports’ naughty and nice list for holiday shoppers

Service Untitled

“Our goal isn’t to laud one company or put down another, but to call out specific policies that we think put consumers first or put them behind the eight ball,&# stated Tod Marks, senior editor and resident shopping expert at Consumer Reports. Bean for their 100 percent product satisfaction guarantee.