Denise Aday
MAY 3, 2013
Taking this a step further, autoresponders can and generally should be used in tandem with newsletters to the same list, using the same sign-up form. One common use these days is the delivery (autoresponder) of a free report, ebook, or white paper to new subscribers to a newsletter. See on support.feedblitz.com.
Small Business CEO
DECEMBER 14, 2012
Lauren Freeman, President of the e-tailing group (a niche e-commerce consultancy), published a white paper to share the findings of consumer rationale for using chat. Queries might seek general information but also benefit shoppers addressing processing challenges, returns and even post-purchase support.
Stephanie LH Calahan
MAY 20, 2011
white paper, article, guide) and then list all of its off-shoots (blog, social media, media pitch, emails, forums, etc). However, we've decided instead to put all the exercises together into a workbook and market it alongside the book as a "free bonus" to make the purchase of the book that much more attractive.
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