Local Business – Only 1.3% of Fans Actively Engage on Facebook
Small Business CEO
FEBRUARY 14, 2012
Of the millions and millions of users on Facebook, a new study by the Ehrenberg-Bass Institute found that almost 99% of Facebook fans do not engage with the brands they follow. If you think about it, once you ‘like’ a local business page, how often do you actively engage with that business via Facebook?
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