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Stand Out from the Competition: How to Define and Use Your Home-Based Business’s Unique Selling Proposition (USP)

Tips From T. Marie

Then you need a unique selling proposition (USP)! A USP is a one-sentence description of what makes your business unique and valuable to its target audience. So, how do you create a USP ? Once you have identified your USP, you can use it to guide your marketing and sales efforts.

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Creating Powerful Presentations

Practically Perfect PA

Try to think about your organisation’s brand in a more creative way – if for example the company colour is green do a Google search for ‘green’ and see what images appear and then use them for your slide backgrounds. Their USP is that they have slides that design themselves. Slide bean. FancyCrave.

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Creating Powerful Presentations

Practically Perfect PA

Try to think about your organisation’s brand in a more creative way – if for example the company colour is green do a Google search for ‘green’ and see what images appear and then use them for your slide backgrounds. Their USP is that they have slides that design themselves. Slide bean. FancyCrave.