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Stand Out from the Competition: How to Define and Use Your Home-Based Business’s Unique Selling Proposition (USP)

Tips From T. Marie

APRIL 25, 2023

Then you need a unique selling proposition (USP)! A USP is a one-sentence description of what makes your business unique and valuable to its target audience. So, how do you create a USP ? This could be your values, product or service offerings, or a guarantee or policy that is special to your company.

USPS

USPS Social Media Policies

3 Success Strategies for Small Businesses

Small Business CEO

MAY 13, 2010

So if you’re a small business, here’s what you need to do to chalk out your strategy for long-term success: • Make customer service your USP: You may be on the same playing field as the big boys in the business and the rules of the game may remain the same.

USPS

USPS Customer Service Policies Goals

Stand Out from the Competition: How to Define and Use Your Home-Based Business’s Unique Selling Proposition (USP)

3 Success Strategies for Small Businesses

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