Experts Say You Probably Don’t Really Know How to Brainstorm
Success
JUNE 4, 2022
Here’s what Paulus and other experts say works: • Paulus favors informing the brainstorming group of the subject in advance of the meeting. Other companies have brainstorm participants start by drawing or doodling with crayons. If done poorly, brainstorming is unproductive, but it’s valuable when done right , Paulus says.
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