Andrea Kalli

AUGUST 17, 2010

Think, for example, about the amount of value a single long-term client could provide to a business lawyer. For contractors, service providers, or professionals, the amount of value a single conversion can provide often scales well into the tens-of-thousands of dollars.

Social Media 100

Social Media 2007 International Microsoft Outlook 100

Andrea Kalli

JUNE 18, 2010

What about a great offline business — a signage and visual design business, for example — and a great online service like Twitter. As anyone with a sense of taste can tell you, when you put two good things together you do not always get a great result. A meatball sundae does not sound like a great dessert prospect. Probably not.

Social Media 100

Social Media Twitter Microsoft Outlook Customer Service 100

Andrea Kalli

JULY 2, 2010

If the toy in example #1 is considered cool by all the 12-year old focus groups—a million dollar commercial would be money well spent. In these examples, your audience may have no interest in a flashy production, and a no-frills 45 minute conference call might make perfect sense—not to mention, save you a ton of money. Life coaching?

Social Media 100

Social Media Microsoft Outlook Twitter 2010 100

Andrea Kalli

MAY 4, 2010

For example, use the dynamics of one of your hobbies to provide an insightful email for your marketing community. #5: Part of fostering a community is offering variety, and that variety comes from having a wide knowledge. 5: Use scarcity to your advantage.

Social Media 100

Social Media Purchasing Microsoft Outlook Twitter 100

Andrea Kalli

SEPTEMBER 30, 2010

An example would be – if you’re in the carpet and flooring business, think about your typical audience. Something I recently read about the relevance of content should help. It stated, “If it’s relevant to your customer base, it’s relevant to you”. So simple really. What types of topics would they be interested in?

Social Media 100

Social Media Microsoft Outlook Twitter 2007 100

Andrea Kalli

MARCH 9, 2010

For example, when promoting your ebook, offer a companion audio product for a small additional fee. For example, cookbook publishers can promote their favorite small appliances and authors of parenting books can promote children’s products available on Amazon.com. Novelists can offer several books together at a package discount.

Social Media 100

Social Media Promotion PDF Microsoft Outlook 100

Andrea Kalli

MARCH 9, 2010

For example, when promoting your ebook, offer a companion audio product for a small additional fee. For example, cookbook publishers can promote their favorite small appliances and authors of parenting books can promote children’s products available on Amazon.com. Novelists can offer several books together at a package discount.

Social Media 100

Social Media Promotion PDF Microsoft Outlook 100

Andrea Kalli

MARCH 30, 2010

Some only allow PPC, for example, while others limit their offers to search-only traffic. Create small micro-sites and articles while you work on the big search asset so that you are generating income, however small, 24/7. Check that your offers are SEO-friendly.

Social Media 100

Social Media Microsoft Outlook Twitter 2010 100

Andrea Kalli

MAY 28, 2010

For example, a single tweet might bring in more money than a lengthy PPC campaign; scale what works and eliminate anything that is ineffective. Monitor by measuring the effectiveness of individual actions. Long-term branding: If there is one area in which social media excels, it is long-term branding.

Social Media 100

Social Media Promotion Facebook Microsoft Outlook 100

Andrea Kalli

MAY 28, 2010

For example, a single tweet might bring in more money than a lengthy PPC campaign; scale what works and eliminate anything that is ineffective. Monitor by measuring the effectiveness of individual actions. Long-term branding: If there is one area in which social media excels, it is long-term branding.

Social Media 100

Social Media Promotion Facebook Microsoft Outlook 100

Stephanie LH Calahan

DECEMBER 2, 2009

For example, if all you need is a place to store contact information and keep your calendar, that is much different than a system that can prompt you for different types of follow up, keep templates, etc. For example, techno-phobes shouldn't force themselves to use a computerized calendar if they are more comfortable with a paper planner.

Calendars 100

Calendars Microsoft Outlook Twitter Purchasing 100

Andrea Kalli

MARCH 30, 2010

For example, you have a 4 week course and you set it up as a 4 module product, each week’s content is contained in the corresponding module. I also like that you can expire a module just as you’re making the next module available.

Social Media 100

Social Media 2009 Microsoft Outlook Twitter 100