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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

They are coming: Taylor, Travis and about a zillion other people are headed to Las Vegas to witness the festivities for Super Bowl LVIII—and small businesses across the city are hoping to capture the economic boost through Super Bowl promotions and preparations. They are well-known for their humorous marketing related to their product.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

For example, if your logo appears in an email, you might not see sales from people who drove right over to your store to make a purchase, but it might make your website seem more familiar to a visitor who has seen the email, and that might make her more comfortable making a purchase at a later date. Top-of-Mind Awareness.

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