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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

We use humorous content to peak customers’ interest in our brand and then within that same content educate them on why DUDE Wipes are superior to toilet paper. “Our brand is all about fun and cheeky humor (pun intended),” says Ryan Meegan, co-founder and chief marketing officer at DUDE Wipes. “We

Promotion 279
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From the archive: The role of workplace design in employee engagement

Workplace Insight

For example, a project room for intense activity amongst three to six people could feature a high seating position to support movement and active brain activity, with whiteboards and technology to share digital content. It can be very stressful for employees if they have nowhere to take a personal call during the day or simply “be alone”.

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Building a Perpetual Marketing Machine

Small Business CEO

based restaurant. The restaurant collects the email addresses on a clipboard at the point of sale, and in the over two and a half years it’s been sending a newsletter, it’s amassed a mailing list of nearly 1,000 customers. As an example, let’s look at In a Pickle, a Waltham, Mass.-based About The Guest Author: Eric S.