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All work and some play: the rise of the ‘Bleisure’ travellers

Practically Perfect PA

While people were probably ‘bleisuring’ long before the advent of the awkward word amalgam, it has recently gained attention as a trend due to quantitative analysis carried out by several corporate travel companies (namely BridgeStreet® Global Hospitality and Carlson Wagonlit Travel’s 2016 white paper on the topic).

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Master the Art of Re-purposing Your Work and You'll Save Multiple Hours - 50 Ideas To Get You Started

Stephanie LH Calahan

white paper, article, guide) and then list all of its off-shoots (blog, social media, media pitch, emails, forums, etc). I've used client news on emerging trends that debuted originally as a press release to create speaking abstracts for conference and panel pitches. RED: Place that white paper on your site for download.