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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. What saddens Smith is that this story was never shared outside the company. “A Case Studies.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

With Drew McLellan and Gavin Heaton still firmly at the helm, the third book in the Age of Conversation series has become a veritable “who’s who” of the world’s leading marketing bloggers. Needless to say, an ambitious online marketing book will be paired with an ambitious online marketing campaign.