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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

Everyone from security companies to donut shops are preparing as quickly as possible. Over the past several months, the company has been in charge of capturing and editing video to showcase Super Bowl-related events throughout the city. Here’s how established Las Vegas businesses are looking to gain a portion of that $600 million.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

For example, if your logo appears in an email, you might not see sales from people who drove right over to your store to make a purchase, but it might make your website seem more familiar to a visitor who has seen the email, and that might make her more comfortable making a purchase at a later date. Top-of-Mind Awareness.

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Productive Networking: 22 Ideas to Organize Business Cards for Effective Followup

Stephanie LH Calahan

Add them to your contact management system. In addition to the name, phone numbers, company, and e-mail, include where and when you met the person, who introduced you, and why you might want to contact him/her in the future. If your system enables you to categorize or label contacts, do so! And I follow up. Speed stuns.