Experts Say You Probably Don’t Really Know How to Brainstorm
Success
JUNE 4, 2022
IBM conducts online brainstorming “jams”—the 2006 event had more than 150,000 participants from 104 countries that led to 10 promising ideas, the company says. That, Segal warns, “is not good for the [company] culture.” Other companies have brainstorm participants start by drawing or doodling with crayons.
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