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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

In my own marketing strategy, I like to use a blended strategy that both leverages technology and creates content designed for humans. This focus on human-centered content is especially important now. You can automate your calendar, your social media posts and your SEO strategy. Your marketing should be genuine and credible.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

Now, the platform is a resource for life advice and how-to content. This data is especially important when considering that 74% of all consumers rely on social media for purchasing decisions, and nearly half use the platforms to discover new brands. Media conglomerates keep track of content that users like, search or post.

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Facebook Changes Got You Down?

Andrea Kalli

By AndreaKalli For those that live in Facebook -land, you know the pain of their platform changes when they affect Facebook Pages. Rebecca says – “The Facebook Assurance Program was started in 2010, for those small business owners who don’t have the patience, time or know-how to update their Pages. Rating 3.00

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Effective Content Marketing: Five Tips for Writing Great Content

Andrea Kalli

Content is dynamic and variable, and without a dedicated strategy and game-plan for ensuring that your content is quality, it is unlikely that you will ever see any positive marketing results. However, while great content is difficult to produce, learning to create great content is not. 1) Minimize fluff and padding.

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Four Tips for Highly Effective Content Marketing

Andrea Kalli

From rejected submissions to frustratingly difficult topics; troubled supporting websites to readers that just won’t make a purchase, the amount of potential problems affecting content marketers is miles long and filled with frustration. It is important to get your content marketing empire built on the right foundation.

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The Mobility of Facebook: Social Networking on the Go

Andrea Kalli

Thankfully Facebook has taken pains to offer it to you: Facebook Mobile. Facebook takes advantage of this by allowing you to upload status updates or photos from any email account. Of course, if your mobile device has web access, you can access Facebook Mobile directly from your device’s web browser.

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Own Your Niche: Three Reasons to Build Content For Your Own Websites

Andrea Kalli

From search -powered pay-per-click advertising to pure organic rankings, content fuels traffic, builds online empires, and helps you increase sales and total revenue. The most secure online content is that created for your own online properties, especially those that have the potential to grow. Owned content is stable content.