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Call off the cheerleaders!

Practically Perfect PA

They Google your website for a biography. They see what’s written on your business card. They receive a copy of your CV and read the covering letter. Sometimes they’ll pick up those clues via written channels : They note the tone of your email. They check your email footer for info.

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21 Tips for Job Hunting - A Comprehensive Strategy

Musings of a High-Level Executive Assistant

Send your cover letter and resume to a specific person, their general email address, or fill out their online form/application. Google for all the agencies in town, look on Yelp, or look on LinkedIn. She gave me her business card. And since I was there, I dropped off my resume and cover letter.