Customers Rock!

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The Hidden Power of Your Customers is Launched!

Customers Rock!

It has been an exciting week with the various launch activities, including an interview on NBC TV in San Diego, a book interview video released by my friends at Lithium Technologies , and the beginning of my book tour/book signing at the US Grant Hotel in San Diego. Thank you, Lithium.

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The Importance of Customer Listening

Customers Rock!

blog post, and one that was very popular with my readers. HP researchers would go to a company which was a customer of HP’s and video tape their business for a day. (Note: This post is a reprise of an earlier Customers Rock! Important to listen via all channels!). Are we putting up walls between the enterprise and its customers?

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Influencers vs Advocates

Customers Rock!

What is the difference between an influencer and an advocate for a brand? A lot of people recommend that a brand practice “influencer outreach”; others suggest a brand advocacy program is paramount for an organization. In his recent book, Smart Business, Social Business , Michael Brito discusses these two important points.