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Reaping the Soft Benefits of Email Marketing

Small Business CEO

I can tell you firsthand that soft benefits translate into financial impact, and I can also tell you that you shouldn’t spend any time or money trying to emulate the big money branding strategies you see from large companies in hopes of receiving soft benefits in return. These kinds of benefits are known as soft benefits.

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How Do You Know When Your Customers Are Starting to Stray?

Service Untitled

With twenty-plus years working in a variety of contact center roles, Larry now heads up the award winning Customer Support team at Constant Contact, the leader in online marketing tools for small businesses. Simple ways to survey customers Rarely will our customers confide in us. question to all of us. Insuring the 1.2