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Price Isn't the Primary Loyalty Factor

Make or Break Moments

So I’m returning because I: Liked my past experiences Felt good about the value Liked the quality of the product Did you hear me mention price? He and I hadn’t talked price. No reason to – the price was on the chair. The full price and the sale price. I was pleased with the price.

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Time for a Midmorning Gift to You

Make or Break Moments

I have to confess. I don’t like Starbucks coffee – too acidic, but I do love their frappuccinos. But the budget just can’t handle the cost and my waistline can’t afford the calories.

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Do You Convey Value?

Make or Break Moments

How many of you have had to raise your prices (or perhaps you hesitate to raise them) and then have to justify the price increase to your customers? Perhaps your suppliers have raised prices. As Kathleen put it – we need to make them better investor partners.

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Individuals Make the Business

Make or Break Moments

Oh, management might have felt she talked to customers too long, but it was her friendship and genuine interest that kept us coming back between 8-4pm Monday-Friday. Drug Mart is a quality store, has lots of great stuff at affordable prices. It isn’t the products or the prices or the special sales. Week after week.

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Hand Written Thank You Note – A Big Mistake

Make or Break Moments

These things have really worked for me … probably because few people do them anymore, and just like price and demand … if it’s rare, it’s treasured! I also practice the age old art of hand written thank you notes and calling when promised. A hand written notes says that you took time and gave it some thought.

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Shining the Spotlight on Hidden Agendas

Make or Break Moments

The customer said “yes, I wasn’t so sure I liked those either.&# The employee’s answer was classic: “Oh I agree but my boss told me to push those two styles because they are priced well.&# The employee didn’t realize the impact of her words but the customer and my Mom sure did.

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Getting Past Ego to Reach Customers

Make or Break Moments

We provided a great service at a good price-the best in out industry. Our service cost us more to provide and soon fewer people could afford it. ’s new book Peaks and Valleys. Then our costs rose and the economy took a turn for the worse.