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SUCCESS’ 2024 Women of Influence

Success

Ten years ago, Ford founded and operationalized a boutique integrated marketing agency, BRND Marketing Group LLC, the lead agency of record for Lincoln Park Coast Cultural District (LPCCD), a nonprofit that is building a comprehensive cultural and arts district in historic Lincoln Park, Newark, New Jersey.

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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Consider hiring an unbiased consultant or agency to facilitate the process and outcome. FedEx and National Car Rental are great examples of this focus. When it absolutely, positively has to be there overnight” is FedEx’s famous pledge. Never stop supporting and promoting your brand.

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