High ROI Public Relations – Alive And Well
Small Business CEO
JANUARY 28, 2010
The days of the lawyer-scrubbed and -approved press release as a primary communication mechanism is obsolete. If you are a panel participant, provide the link, audio file and slides via your Web site and Twitter. Recognize that PR is a verb not a noun. Beyond that, it is a true dialog. Be conversational in tone and content.
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