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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

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Small Business Saturday 2023 (SBS) falls on November 25. Originally launched 13 years ago as a campaign from American Express , the day is meant to inspire consumers to turn to their own communities for holiday gift shopping. For new members and existing members, everyone was emailed a $20 wash to gift as they liked.

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