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5 Ways to Thrill Your Customers (Because a Thank You Email Just Doesn’t Cut It Anymore)

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Or the physician who returns a prospective patient’s call on a Saturday, spends 20 minutes on the phone discussing symptoms, and then shares a private cellphone number with instructions to call back if further medical advice is needed. I do more than 700 phone calls, not emails, to clients on their birthdays each year.

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