Don’t Be Adidas: Making Better Decisions Fast Is Important For Business Leadership
Allwork
OCTOBER 31, 2022
Even Ye’s own talent agency dropped him before Adidas. Adidas’ denialism likely stems from the cognitive bias known as the sunk costs fallacy. In 2016, Adidas further expanded its relationship with the rapper, calling it “the most significant partnership ever created between a non-athlete and an athletic brand.” .
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