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Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing

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Attendees got more than just a wealth of cosmetics and other gifts—they flew in business class and stayed in personal villas at The Ritz-Carlton Ras Al Khaimah. Questioning the marketing ethics of the Tarte Dubai trip So why is it that this trip— one of roughly 20 Tarte has taken since 2015—caused such an online uproar? and the U.K.,