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Conference and Award for Executive Secretaries and PAs in Scotland: ACES 2014

Practically Perfect PA

Lucy talked about social media and how it is no longer a ‘nice to have’ As most of you will know I am a huge social media fan and I did find myself fanatically nodding along to Lucy’s presentation. If you get a chance, I highly recommend you sign up to their newsletter.

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How to Boost Online Sales

Success

Social proof: To build rapport with new customers , establish that you are trustworthy. Prominently display testimonials from happy customers, praise from experts in your industry, press mentions, social media followings (such as the number of Twitter followers) or awards. Then listen. Photo by CrispyPork/Shutterstock.

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Ten Small Business Trends You Need to Embrace in 2015

Tips From T. Marie

This week we will say goodbye to 2014 and welcome a new year. The top 10 terms to be concerned about for the coming year are: CLOUD, CONTENT, USER EXPERIENCE, CONNECTED, ANALYTICS, TRANSPARENCY, UNIQUE, HUMAN, PERSONAL and SOCIAL. I’ll take it a step further and say that they also want real content on your blog or in your newsletters.

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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. The annual rate will be $99 when your membership renews on August 1, 2014. In the Jacksonville, Fla.