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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

Jeffrey Steadman, community engagement director for Cotopaxi, says people don’t just want a product anymore. Brands can turn their super fans into online advocates who spread the word about their products and offers. Our first Questival in 2014 generated 30,000 Instagram posts,” he says. Humans need connection.”

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Tips and Resources to Scale Your Small Business

Success

When Logan Shinholser, owner and CEO of the Contractor Growth Network in Charlotte, North Carolina, graduated from college in 2014, he started providing marketing services for his father’s pond construction, repair and cleaning business in Maryland. “I You need to know what your costs will be and whether your business is scalable.”

Finance 279
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SUCCESS’ 2024 Women of Influence

Success

Drawing from their unique experiences and insights, they create products, services and technologies that cater to the diverse needs of society, driving innovation and fostering inclusive growth. As the founder and CEO of Abundant Health and Energy Pty Ltd, Ashton-Leigh is recognized as an authority in women’s empowerment and business growth.

2024 254
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Poor air quality affects chess players, and it might be affecting you too

Workplace Insight

The World Health Organization estimate that 99 percent of the world’s population breathe in polluted air each day. Some of the threats air pollution poses to human health are already known. Analysis of daily air pollution data in China revealed a negative relationship between air quality and stock returns from 2005 to 2014.

2005 98
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Meet the 2022 Women of Influence

Success

Health & Wellness. She was the first female air safety investigator for the National Transportation Safety Board, the first female civilian flight instructor at Fort Sill and she was the first female Federal Aviation Agency inspector. The mathematician’s calculations at NASA pioneered the way the space agency operated.

2022 264
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Introducing the SUCCESS 125

Success

Suz Amaro is the creator of the Vivesmart, a philosophy and ecosystem that accompanies more than 300 business owners to build a more productive and happy lifestyle. She has more than 20 years experience in business, healthcare and education with master’s degrees in Health Services Administration, Education, and Human Organizational Systems.

Mentoring 312