Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age
Success
JANUARY 18, 2024
Jeffrey Steadman, community engagement director for Cotopaxi, says people don’t just want a product anymore. Brands can turn their super fans into online advocates who spread the word about their products and offers. Our first Questival in 2014 generated 30,000 Instagram posts,” he says. Humans need connection.”
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