Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age
Success
JANUARY 18, 2024
The proliferation of social media platforms such as TikTok , Instagram and Facebook has extended the reach of grassroots efforts, enabling messages to “go viral” and reach a global audience. Our first Questival in 2014 generated 30,000 Instagram posts,” he says. Social media has redefined how brands engage with their communities. “We
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