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SUCCESS’ 2024 Women of Influence

Success

Ten years ago, Ford founded and operationalized a boutique integrated marketing agency, BRND Marketing Group LLC, the lead agency of record for Lincoln Park Coast Cultural District (LPCCD), a nonprofit that is building a comprehensive cultural and arts district in historic Lincoln Park, Newark, New Jersey.

2024 264
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How to make your event more environmentally friendly

Practically Perfect PA

So that’s removing copies of paper, presentations, paper questionnaires, paper badges, notepads, flyers and any other promotional material. A smaller number of physical attendees will allow you to make saving on your fixed costs like size of venue as well as you variables like food. Source local produce. Think ahead.

Budget 100
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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. Say it anyway you want, but the best part of any kind of loyalty program is the money a customer saves versus the cost of the rewards’ programs. And why does this happen?

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Discover the Formula for Happy Employees

Success

“Our research shows that when the human brain is positive, you have 31% higher levels of productivity, 23% fewer fatigue-related symptoms and are 40% more likely to get a promotion. Based in New Richmond, Wisconsin, JA Counter was founded in 1976 as an insurance agency. Active disengagement” costs the U.S.

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Apprenticeships Are Making a Comeback—Here’s Why

Success

According to November 2023 data from ApprenticeshipUSA , apprenticeships have seen a 103% growth from 2014. Using an apprenticeship to fill in skill gaps Caroline Lidz, a recent Northeastern University graduate living in Boston, is an account apprentice at Fight or Flight, a global creative B2B communications agency.

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Apprenticeships Are Making a Comeback—Here’s Why

Success

According to November 2023 data from ApprenticeshipUSA , apprenticeships have seen a 103% growth from 2014. Using an apprenticeship to fill in skill gaps Caroline Lidz, a recent Northeastern University graduate living in Boston, is an account apprentice at Fight or Flight, a global creative B2B communications agency.

Training 130
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How to Partner with a Rival for a Win-Win

Success

The New York International Auto Show features vehicles from dozens of manufacturers—all of which view the event as a worthwhile opportunity to promote their latest models to more media and potential customers than independent efforts could net. Think Work Media is a marketing agency. Elevate best practices. I am only a strategist.