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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

“We also see the rise (and sometimes fall) of platforms like Discord or Clubhouse that are enabling brands to have personalized conversations without guerrilla-style efforts,” says Sarah Remesch, founder of 270M, an agency specializing in talent management and influencer campaigns.

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Apprenticeships Are Making a Comeback—Here’s Why

Success

According to November 2023 data from ApprenticeshipUSA , apprenticeships have seen a 103% growth from 2014. Using an apprenticeship to fill in skill gaps Caroline Lidz, a recent Northeastern University graduate living in Boston, is an account apprentice at Fight or Flight, a global creative B2B communications agency.

Training 311
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Leveling Up: Why Eric Siu Treats His Life Like a Video Game

Success

In 2014, he decided to do what he always wanted—his own thing—and he acquired the failing search engine optimization (SEO) agency Single Grain for just $2. Solopreneurs and small businesses don’t typically have the budget to hire a digital marketing agency like Single Grain. Consider creating longform content.

UPS 290
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Tips and Resources to Scale Your Small Business

Success

When Logan Shinholser, owner and CEO of the Contractor Growth Network in Charlotte, North Carolina, graduated from college in 2014, he started providing marketing services for his father’s pond construction, repair and cleaning business in Maryland. “I It was too much of a strain on my business and we lost money because of it,” he says. “We

Finance 290
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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

A brand is a valuable asset that must be nurtured by delivering valuable content in social media; friendly, quick customer service; personal and authentic responses to every customer who contacts you; and respecting customers’ desires to opt in or out of direct marketing contact with your brand.

FedEx 277
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Meet the 2022 Women of Influence

Success

She was the first female air safety investigator for the National Transportation Safety Board, the first female civilian flight instructor at Fort Sill and she was the first female Federal Aviation Agency inspector. The mathematician’s calculations at NASA pioneered the way the space agency operated. The Inspiration. Amber Venz Box.

2022 264
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Apprenticeships Are Making a Comeback—Here’s Why

Success

According to November 2023 data from ApprenticeshipUSA , apprenticeships have seen a 103% growth from 2014. Using an apprenticeship to fill in skill gaps Caroline Lidz, a recent Northeastern University graduate living in Boston, is an account apprentice at Fight or Flight, a global creative B2B communications agency.

Training 130