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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

Jeffrey Steadman, community engagement director for Cotopaxi, says people don’t just want a product anymore. Brands can turn their super fans into online advocates who spread the word about their products and offers. Collaborating with them allows brands to tap into these communities in an authentic manner.

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How to Partner with a Rival for a Win-Win

Success

Collaboration is one thing, but collaborating with your competition ? You can also attract big clients by collaborating with competitors. By collaborating with other successful entrepreneurs you respect, you establish industry standards and position yourselves as thought leaders. They were open to collaborating.

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SUCCESS’ 2024 Women of Influence

Success

The power of collaboration Collaboration among women in various roles—entrepreneurs, influencers and corporate and community leaders—is a powerful force for change. Cory Booker (D-NJ) and Van Jones (CNN host) and was the festival production company for Newark Arts Festival (2017 and 2018).

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Introducing the SUCCESS 125

Success

Suz Amaro is the creator of the Vivesmart, a philosophy and ecosystem that accompanies more than 300 business owners to build a more productive and happy lifestyle. In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Coach, mentor, creator. Taja Dockendorf. Paul Epstein.

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