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How To Crack Wise for Edgy Advertising

Success

They’ll take a risk with messages that test the limits, says Ellis Verdi, president and co-founder of the DeVito/Verdi agency. The biggest impact you can have with a small budget is to reveal who you are and what is unique about you.” Our agency pitched us dozens of ideas, and I was hesitant about the plumber’s crack campaign.

Agencies 130
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SUCCESS’ 2024 Women of Influence

Success

in which she shares practical tips for navigating the workplace. With an estimated $108 billion annual budget across California schools, Davenport’s work as a steward for public education is significant. She received the Sojourner Truth Award by the National Congress of Black Women. Cornish is the co-author of It’s Work!

2024 264
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Leveling Up: Why Eric Siu Treats His Life Like a Video Game

Success

In 2014, he decided to do what he always wanted—his own thing—and he acquired the failing search engine optimization (SEO) agency Single Grain for just $2. Solopreneurs and small businesses don’t typically have the budget to hire a digital marketing agency like Single Grain. You don’t want to go to a general surgeon.

UPS 290
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Introducing the SUCCESS 125

Success

She was featured on Forbes in October last year sharing her business tips on how to be successful. In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Pulp+Wire is a 100 percent female-founded and -owned agency that Dockendorf has grown year after year.

Mentoring 312
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How to Partner with a Rival for a Win-Win

Success

The tips I share with these other speakers could mean I lose engagements to [them],” he says. In the digital marketing business, there are a lot of vendors who call themselves “strategists,” which often means they have control of an organization’s marketing budget and allocate those resources to buy services offered by their own agencies.