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How To Crack Wise for Edgy Advertising

Success

They’ll take a risk with messages that test the limits, says Ellis Verdi, president and co-founder of the DeVito/Verdi agency. The biggest impact you can have with a small budget is to reveal who you are and what is unique about you.” Our agency pitched us dozens of ideas, and I was hesitant about the plumber’s crack campaign.

Agencies 130
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How to make your event more environmentally friendly

Practically Perfect PA

Sustainability certainly hasn’t been a priority for assistants organising events, particularly as we often have to manage events alongside our actual day job and the budgets we have to spend on events are still quite a bit smaller than they were a few years ago. Reduce your waste and reduce the budget for next year. Think ahead.

Budget 100
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SUCCESS’ 2024 Women of Influence

Success

Her forthcoming book, which is all about how to apply the framework to your own life, will be distributed by Simon & Schuster in fall 2024. With an estimated $108 billion annual budget across California schools, Davenport’s work as a steward for public education is significant. Framework is your map to the “bold” life.

2024 264
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Leveling Up: Why Eric Siu Treats His Life Like a Video Game

Success

School never made logical sense to me because the premise was built on following the rules of a system,” he writes in his book, Leveling Up: How to Master the Game of Life. “I In 2014, he decided to do what he always wanted—his own thing—and he acquired the failing search engine optimization (SEO) agency Single Grain for just $2.

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Introducing the SUCCESS 125

Success

In the hopes of healing her own life, she sought training in coaching, nutrition, fitness and mindfulness, and her goal became to teach others how to balance a thriving career, body and mind. She takes a holistic approach to coaching, examining any blocks in our mindset, in our bodies and in how we lead. . Coach, mentor, creator.

Mentoring 312
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How to Partner with a Rival for a Win-Win

Success

In the digital marketing business, there are a lot of vendors who call themselves “strategists,” which often means they have control of an organization’s marketing budget and allocate those resources to buy services offered by their own agencies. Think Work Media is a marketing agency. That is not good for any of us.