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Leveling Up: Why Eric Siu Treats His Life Like a Video Game

Success

In 2014, he decided to do what he always wanted—his own thing—and he acquired the failing search engine optimization (SEO) agency Single Grain for just $2. Solopreneurs and small businesses don’t typically have the budget to hire a digital marketing agency like Single Grain. You don’t want to go to a general surgeon.

UPS 286
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Discover the Formula for Happy Employees

Success

s experience as one of the most dramatic examples of a company turning itself around by listening to its employees. Nelson cites another example of how policy focused on keeping employees happy can work in a small-business environment. Based in New Richmond, Wisconsin, JA Counter was founded in 1976 as an insurance agency.

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How to Partner with a Rival for a Win-Win

Success

For example, we partnered with a local animal shelter, in which we showcased senior—“vintage”—dogs up for adoption, fitting in with our mission to support vintage goods. Think Work Media is a marketing agency. The partnership rollout began in November of 2014, and both partners have seen success. That is not good for any of us.

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How To Crack Wise for Edgy Advertising

Success

They’ll take a risk with messages that test the limits, says Ellis Verdi, president and co-founder of the DeVito/Verdi agency. The biggest impact you can have with a small budget is to reveal who you are and what is unique about you.” Our agency pitched us dozens of ideas, and I was hesitant about the plumber’s crack campaign.

Agencies 130
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How to make your event more environmentally friendly

Practically Perfect PA

Sustainability certainly hasn’t been a priority for assistants organising events, particularly as we often have to manage events alongside our actual day job and the budgets we have to spend on events are still quite a bit smaller than they were a few years ago. Here are a few examples for your events. Think ahead.

Budget 100
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SUCCESS’ 2024 Women of Influence

Success

With an estimated $108 billion annual budget across California schools, Davenport’s work as a steward for public education is significant. Formerly, she held the position of associate director, multicultural marketing at CoActive Marketing Group (US Concepts/Urban Concepts Agency).

2024 246
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Introducing the SUCCESS 125

Success

In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Pulp+Wire is a 100 percent female-founded and -owned agency that Dockendorf has grown year after year. Now one of the youngest top Latino leaders in real estate, German is a true example of the American dream.

Mentoring 310