2014 Agencies Article International 
Success
JULY 13, 2022
Florence Nightingale Graham: This early adopter of skin-care revolutions set out to create her very own “beauty cream,” which ultimately evolved into international cosmetics empire Elizabeth Arden. The mathematician’s calculations at NASA pioneered the way the space agency operated. We hope you’ll join the conversation. Amber Venz Box.
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FEBRUARY 25, 2023
They’ll take a risk with messages that test the limits, says Ellis Verdi, president and co-founder of the DeVito/Verdi agency. We had a lot of internal resistance—design and construction are pretty serious businesses. Our agency pitched us dozens of ideas, and I was hesitant about the plumber’s crack campaign.
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Success
FEBRUARY 26, 2024
She has also delivered presentations during NYC Advertising Week, the 4A’s StratFest, YouTube Black FanFest and Cannes Lions International Festival of Creativity, solidifying her as a thought leader within the industry. She’s best known for her award-winning blog, which has inspired millions of moms in more than 160 countries.
Practically Perfect PA
JANUARY 12, 2015
I genuinely think 2014 was a turning point in our industry and I think 2015 will see a consolidation of our efforts to take our profession forward. Technology now allows individuals easier access to new opportunities and recruitment agencies are much more adapt at targeting the right candidates through social media and networking websites.
Success
JANUARY 30, 2023
Consider hiring an unbiased consultant or agency to facilitate the process and outcome. Tap the knowledge of the internal employees who deliver your brand’s experience: folks on the helpline, installers, employees in the returns department and even the back-office staff, line workers and warehouse crew.
The Shrink for Entrepreneurs
APRIL 29, 2015
This basic example of an entrepreneur’s internal dialogue is typical, and representative of everything that’s broken about the way most folks go about actioning key revenue generating activities. For the vast majority, a simple intention will be set. People tell themselves: “This is something I should do first thing tomorrow.”.
Success
MARCH 17, 2022
While any retail travel agency can easily book a holiday, my client customizes by choosing the right flights, taking care of check-in for those flights, calling the hotel ahead to confirm the room and ensuring that its patrons receive special treatment. This article was published in February 2014 and has been updated.
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