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How To Crack Wise for Edgy Advertising

Success

They’ll take a risk with messages that test the limits, says Ellis Verdi, president and co-founder of the DeVito/Verdi agency. The biggest impact you can have with a small budget is to reveal who you are and what is unique about you.” Our agency pitched us dozens of ideas, and I was hesitant about the plumber’s crack campaign.

Agencies 130
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SUCCESS’ 2024 Women of Influence

Success

With an estimated $108 billion annual budget across California schools, Davenport’s work as a steward for public education is significant. Formerly, she held the position of associate director, multicultural marketing at CoActive Marketing Group (US Concepts/Urban Concepts Agency).

2024 249
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Discover the Formula for Happy Employees

Success

A new CEO comes in, and all the stockholders and investors and so forth are expecting him to talk about a turnaround, making a profit and slashing budgets, and all the rest of it because the company has been losing money like crazy,” Nelson says. Based in New Richmond, Wisconsin, JA Counter was founded in 1976 as an insurance agency.

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Leveling Up: Why Eric Siu Treats His Life Like a Video Game

Success

In 2014, he decided to do what he always wanted—his own thing—and he acquired the failing search engine optimization (SEO) agency Single Grain for just $2. Solopreneurs and small businesses don’t typically have the budget to hire a digital marketing agency like Single Grain. You don’t want to go to a general surgeon.

UPS 289
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Introducing the SUCCESS 125

Success

In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Pulp+Wire is a 100 percent female-founded and -owned agency that Dockendorf has grown year after year. Los Angeles based CEO and founder Erik Huberman launched Hawke Media in 2014. Taja Dockendorf. Paul Epstein.

Mentoring 312
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How to Partner with a Rival for a Win-Win

Success

In the digital marketing business, there are a lot of vendors who call themselves “strategists,” which often means they have control of an organization’s marketing budget and allocate those resources to buy services offered by their own agencies. Think Work Media is a marketing agency. That is not good for any of us.