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Once Upon a Time in Marketing: The Power of Storytelling

Success

Upon being told the restaurant didn’t offer such a meal, she explained that her husband was in stage four cancer and had lost his appetite—except that he now craved a meatball sandwich. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said.

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From the archive: The role of workplace design in employee engagement

Workplace Insight

Enhance and promote collaboration through workplace design, particularly for teams based across different locations Collaboration is key to any workplace, but the space should be designed to support a wide variety of collaboration styles as well. Provide spaces for social, informal connections. We are social animals.

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Inside the Edinburgh PA Network

Practically Perfect PA

Meeting other assistants who work near by, who share the same suppliers, hotels, restaurants etc. Sherien : Being awarded the PA Executive Magazine/Hays Award ‘1 st runner up for the PA Newcomer of the Year’ 2013 Award was an amazing achievement for me. How did you promote the network? It is brilliant!