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How to Boost Online Sales

Success

These emails might first include thanks for signing up, then a welcome to your business, followed by relevant case studies, sales letters and promotional information. A way to track the effectiveness of your site: Lussier suggests the free tool Google Analytics to track the effectiveness of your opt-in efforts.

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How Guy Kawasaki Manages His Social Media Presence

Ian's Messy Desk

2) Repurposed Google+ Posts. Three other people also post to HolyKaw via Google+: Peg Fitzpatrick , Trey Ratcliff , and me. (I I explain this in the Google+ section below.). 5) Promotional Tweets. On Google+, I’m GuyKawasaki , and Google+ is the core of my social media existence.

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8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

Allwork

Rather than solely focusing on promotion, sponsored content is crafted to be educational or entertaining — a strategy that can help earn the attention and trust of consumers, ultimately driving sales. A study from the same previously mentioned IPG Media Lab revealed that recall of branded content has increased by 17% since 2013.

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Discover the Formula for Happy Employees

Success

Entertainment perks and employee-friendly campuses take center stage when Google and SAS claim top spots on “Best Places to Work” lists. Google brings the same intellectual prowess and zeal to its workplace programs that it uses to create computer eyeglasses. Clearly communicate your company’s reason for being and its cultural goals.