Allwork

MARCH 14, 2023

Rather than solely focusing on promotion, sponsored content is crafted to be educational or entertaining — a strategy that can help earn the attention and trust of consumers, ultimately driving sales. Studies demonstrate that 70% of consumers who form an emotional bond with a particular brand are willing to spend twice (or more) than usual.

Social Media 340

Social Media Promotion 2025 Purchasing 340

Success

MAY 11, 2022

An email sign-up form with a promise of something in return: This can be a discount code, free e-book or video related to your business, access to a free consultation or another giveaway. In November 2013 we wanted to improve our bounce rate—the number of visitors who leave the site after viewing just one webpage.

Resume 256

Resume Email 2014 2013 256

Eco-Office Gals

JUNE 6, 2018

The goal of green marketing is to position the brand in a positive light. In a 2013 Nielsen survey of 30,000 consumers across 60 countries, 42% of consumers surveyed in North America said they would pay extra for products made by environmentally sustainable practices, which is a 7% increase from 2011.

Agencies 100

Agencies 2011 2013 Social Media 100

Success

DECEMBER 21, 2022

Clearly communicate your company’s reason for being and its cultural goals. The prevailing career formula —work harder, be more successful, be happier—doesn’t work because “our brain changes the goal post,” he explains. In a 2013 e-book, Got A Bad Boss? Nurture civility. Encourage innovative thinking. Recognize the positive.

Self Esteem 290

Self Esteem 2013 2004 Budget 290