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Once Upon a Time in Marketing: The Power of Storytelling

Success

Upon being told the restaurant didn’t offer such a meal, she explained that her husband was in stage four cancer and had lost his appetite—except that he now craved a meatball sandwich. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said.

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Inside the Edinburgh PA Network

Practically Perfect PA

Meeting other assistants who work near by, who share the same suppliers, hotels, restaurants etc. Sherien : Being awarded the PA Executive Magazine/Hays Award ‘1 st runner up for the PA Newcomer of the Year’ 2013 Award was an amazing achievement for me. How did you promote the network? It is brilliant! Location: Edinburgh.

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Company Perks and Showing Appreciation

Musings of a High-Level Executive Assistant

Employee discounts to local businesses and the performing arts -Executive retreat or seminar based on Jim Loehr’s The Power of Full Engagement or The Power of Story -A team of volunteers to promote a fun culture at the office with a nominal budget allocated by the company for game nights, Halloween costume contest prizes, talent shows, etc. -On